JETRO Newsletter
JETRO Event Calendar
August 08,2012

Japan Business Forum 2012 (3/11) - Guest Remarks by Mr. Teruhiko Mashiko

Guest Remarks by Mr. Teruhiko Mashiko, Member of the House of Councilors, during the Japan Business Forum on July 17, 2012. For more post-event information, visit www.jetro.org/jbf2012.
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August 08,2012

Japan Business Forum 2012 (2/11) - Video Message from Mr. Yoshinori Suematsu

Video Message from Mr. Yoshinori Suematsu, Senior Vice Minister for Reconstruction, followed by a presentation "From Recovery, to Revitalization" by Mr. Daiki Nakajima of JETRO New York during the Japan Business Forum on July 17, 2012. For more post-event information, visit www.jetro.org/jbf2012.
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August 08,2012

Japan Business Forum 2012 (1/11) - Welcome Remarks by Mr. Hiroaki Isobe

Welcome Remarks by Mr. Hiroaki Isobe, Executive Vice President of JETRO, during the Japan Business Forum on July 17, 2012. For more post-event information, visit www.jetro.org/jbf2012.
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If you attended our Food & Sake of Japan event yesterday, please share your photos with us! #FoodSake
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Great article from @BenitoWine on #sake from @SakeOne, one of JETRO's Invitation Program participant http://t.co/A5Dwzzxgcg
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Our Food & Sake of Japan event starts in 30 mins feat. @JohnGauntner, Sake Samurai award-winning sake expert & author http://t.co/JRMXZOAve6
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Very interesting RT @japantoday: A ramen burger? http://t.co/22q2XIQq7H
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Shizuoka's luxury tea attracts overseas customers via @ajwasahi http://t.co/TqUCFSQrsD
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Results of JETRO's Survey on Japanese Foods Directed at Overseas Consumers http://t.co/GiBvYtGGET #japanesefood
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RT @japanesesake: I posted 4 photos on Facebook in the album "JETRO Spring Sommerlier Sake Challenge at La Mar" http://t.co/LeVNlHfqdt
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Check out our photos from the 2013 Spring Sommelier Sake Challenge! http://t.co/hMZlzbSCck
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Thank you to Peter Granoff (@enorider), Mark Bright (@SaisonSFSomm), Stuart Morris & @LaMarSF for helping us w/ the Spring Sake Challenge!
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Thank you to everyone that came to our Spring Sake Challenge today at @LaMarSF!
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Japanese Food

Kome (Rice)

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Kome - riceRice is such an important component of the Japanese diet that the Japanese word "gohan" is used to refer to both "cooked rice" and " meal." One of the most important points for Japanese people when assessing a Japanese restaurant is the flavor of their rice.

Rice includes the long-grain Indica variety used in lots of Asian cooking, the round-grain Japonica variety and big-grain Javanica variety. Japanese cooking uses the Japonica varieties that become sticky when cooked.

Harvested rice that has had its chaffs removed is called unpolished rice or genmai. The bran is then scraped off the surface to produce polished rice. Rice is classified as unpolished, 30% polished, whole rice and unpolished rice based on the extent to which this bran was removed. Rice can be cooked in a pot, but today it is usually prepared in a special rice cooker. Many Japanese-made rice cookers come equipped with built-in microcomputers to automatically cook the rice based on the rice variety and the user's cooking preferences.

Rice is usually washed before cooking in order to remove the bran. However, this is not necessary for many products now available on the market such as pre-washed rice and pre-cooked rice products that can be easily heated up in a microwave oven.

Rice is also used as the key component in Japanese sake, rice vinegar, soy sauce, miso, rice cakes and sweets.

Rice that will not be soon consumed should be stored in a refrigerator in a tightly sealed container. Cooked rice can also be stored in this manner and reheated in a microwave oven prior to eating.

Asano Corporation

We are a rice dealer located in Yachimata City, Chiba, right at the center of Japan. We sell rice to local markets and export rice to many overseas countries. We have our own rice mill and a refrigerated warehouse to store rice after polishing."We manufacture, store and control the quality of our rice. We process and market various kinds of rice such as Koshihikari, Akitakomachi, Hitomebore and other kinds of rice from various localities all over Japan.

Koshihikari

Koshihikari is a Japanese rice variety created by crossing Nourin No. 22 with Nourin No. 1 in 1958. Koshihikari is perfectly suited for growing in Japanese climate, soils and water. It has stickiness and the taste is uniform. It is the most commonly grown rice variety in Japan. It is also now becoming

Contact Information
301-880 Hijikai, Yachimata City, Chiba, 289-1104, Japan
tel: +81-43-444-0631
fax: +81-43-443-3765
e-mail: asano@asano-rice.co.jp
website: www.asano-rice.co.jp
contact: Teruji Asano

Unnan Agricultural Coop.

The Unnan Agricultural Cooperative Association consists of farmers from the Unnan district in Shimane Prefecture. Members produce rice, vegetables, fruit and meat, and the Association also tries to find new uses for these products. The rice and beef are especially famous, known across the land as Nitamai rice and Okuizumo wagyu beef.

Nitamai

In the Unnan district there is a great difference in temperature between the daytime high and nighttime low during the growing season of the Koshihikari-type Nitamai rice. Cooked Nitamai rice is uniform in texture, and delicious.

Contact Information
103 Kikuei BIdg., 2-7-8 Shintomi, Chuo-ku, Tokyo, 104-0041, Japan
tel: +81-3-3552-6906
fax: +81-3-3555-1058
e-mail: ctc@boeki.co.jp
website: www.boeki.co.jp
contact: Takeru Konishi (Central Trading Co., Ltd.)

Sun Globe Food., Inc.

Sun Globe Food., Inc. is a pioneer in the distribution of safe fresh produce to consumers. Our largest client is McDonald's Company Japan, Ltd. and we're also a leading supplier of supermarkets and wholesalers. We sell organically grown produce and processed foods, and we also export fresh Japanese fruits and vegetables. Our company policy is "to have the highest standards of selecting fine products." Our hope is to enrich the lives of customers around the world through high quality Japanese fruits, vegetables and rice.

Earth Komachi

Earth Rice is large-grain rice cultivated in the foothills of the World Heritage Shirakami Mountains. The rice is directly planted in the fields as seeds rather than sprouts in May, and fertilized with high-quality animal manure from Japanese cattle which we dry and compost at the SFD Multi-Plant. The rice grains are dried and sorted after harvest, and are milled right before shipping in order to ensure maximum freshness.

Approved by Akita Prefecture;
2007 production Akita-Komachi

Contact Information
7F Ohta Status BIdg., 3-9-1 Tohkai, Ohta-ku. Tokyo, 143-0001, Japan
tel: +81-3-5492-3962
fax: +81-3-5492-3960
e-mail: info@sgfd.co.jp
website: www.sgfd.co.jp
contact: Yukitaka Nakazato

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