JETRO Spotlight September 2009
Welcome to the latest edition of JETRO Spotlight USA,
JETRO USA's national e-newsletter featuring the latest
articles and events on our website. Each month JETRO
brings you relevant and timely articles highlighting business
opportunities between the United States and Japan along
with updates on JETRO seminars and
events.
Contents in this newsletter:
- Past JETRO Client
- Former JETRO client Forever21 saw more than one million customers visit its first store in Japan
within the first two months of opening
- JETRO Press Release
- JETRO Releases its 2009 White Paper on International Trade and Foreign Direct Investment
- Upcoming Events
- JETRO Clean Tech Seminar Series: Opportunities in Japan's Solar Market for Silicon Valley
Companies
- JETRO BIZMATCH @ CEATEC JAPAN 2009
- Invitation Program: JETRO ZONE @ MECT 2009
- Invitation Program: JETRO ZONE @ Green Device 2009
- JAPAN/JETRO booth @ American Film Market 2009
- Kyoto University Technology Showcase, New York 2009 - Novel Biomedical Technologies
from
Kyoto
- Events Highlight
- JETRO/PUCC @ CTIA Wireless IT & Entertainment 2009
Past JETRO Client
Former JETRO client Forever21 saw more than one million customers visit its first store in
Japan within the first two months of opening
See what marketing tactics contributed to their success and read excerpts from an interview with company Executive
Vice President in Japan, Larry Meyer.
>> Read
more
JETRO Press Release
JETRO Releases its 2009 White Paper on International Trade and Foreign Direct Investment
Read highlights of the report, including strategies for Japanese firms.
>> Read
more
See how you can use JETRO's free services to establish your company's office in Japan.

Upcoming Events
JETRO Clean Tech Seminar Series: Opportunities in Japan's Solar Market for Silicon Valley
Companies
| Date: | Thursday, October 1,
2009 |
| Location: | Sofitel Luxury Hotel Redwood
City |
| Blue Room |
| 223 Twin Dolphin Drive |
| Redwood City, CA 94065 |
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The JETRO Clean Tech Seminar Series will highlight developments in the Japanese and U.S clean tech markets. The
first seminar of the series will focus on the current state of the solar market in Japan and explore the benefits and
advantages of expanding to the solar market in Japan.
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| Date: | Tuesday, October 6, 2009 - Thursday,
October 8, 2009 |
| Location: | Nippon Convention Center |
| Makuhari Messe |
| 2-1 Nakase, Mihama-ku |
| Chiba, Japan |
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At CEATEC JAPAN 2009, the Japan External Trade Organization (JETRO) will offer JETRO BIZMATCH @ CEATEC JAPAN
2009, a business-matching event that connects representatives from foreign firms with potential Japanese partners.
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JETRO Biolink Forum 2009
| Date: | Wednesday, October 7, 2009 - Friday,
October 9, 2009 |
| Location: | Pacifico Yokohama |
| 1-1-1, Minato Mirai |
| Nishi-ku |
| Yokohama, Japan |
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BIOLINK FORUM will feature a symposium, Cluster & Company Networking Reception and business partnering
(through BioJapan's Business Partnering Matching System).
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JETRO/PUCC @ CTIA Wireless IT & Entertainment 2009
| Date: | Wednesday, October 7, 2009 - Friday,
October 9, 2009 |
| Location: | San Diego Convention Center, Room
28B |
| 111 W Harbor Dr. |
| San Diego, CA 92101 |
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Visit the JETRO/PUCC booth at the upcoming CTIA Wireless IT & Entertainment to meet with PUCC representatives. In
addition, JETRO/PUCC will host a session on Oct 9th entitled "Wireless Health Care in Japan" that will feature speakers
from various high-tech companies in Japan.
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Invitation Program: JETRO ZONE @ MECT 2009
| Date: | Wednesday, October 14, 2009 - Saturday,
October 17, 2009 |
| Location: | Nagoya International Exhibition Hall (Port
Messe
Nagoya) |
| 2, Kinjo Pier 2-chome |
| Minato-ku |
| Nagoya, Japan |
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Is your company thinking about taking advantage of the rapidly expanding business opportunities in Japan? If so, and
your company is interested in setting up an office in Japan or is currently seeking Japanese partners to establish a
business with in the Japanese market, you are invited to apply for the "JETRO ZONE @ MECHATRONICS TECHNOLOGY
JAPAN 2009 ” Invitation Program. We look forward to your participation.
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Invitation Program: JETRO ZONE @ Green Device 2009
| Date: | Wednesday, October 28, 2009 - Friday,
October 30, 2009 |
| Location: | Pacifico Yokohama |
| 1-1-1, Minato Mirai |
| Nishi-ku |
| Yokohama, Japan |
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JETRO invites U.S. companies to participate in the JETRO Zone at the inaugural "Green Device 2009,” to be held
concurrently with "FPD International 2009,” in Yokohama from October 28-30, 2009.
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JAPAN/JETRO booth @ American Film Market 2009
| Date: | Wednesday, November 4, 2009 -
Wednesday, November 11, 2009 |
| Location: | Loews Santa Monica Beach Hotel
|
| 1700 Ocean Avenue |
| Santa Monica, CA 90401 |
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Now that the kids are back in school and the summer box office has comes to a close, it's time for another week of the
American Film Market. JETRO has expanded its Japan Pavilion Booth (JAPAN/JETRO booth Loews #433), which will
feature thirteen outstanding up and coming Japanese film distributors, each promoting their exciting, original films.
Visit our booth and be the first to seize this great opportunity!
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Kyoto University Technology Showcase, New York 2009 - Novel Biomedical Technologies from
Kyoto
| Date: | Tuesday, November 10,
2009 |
| Location: | The Princeton Club of New
York |
| 15 West 43rd Street |
| New York, NY 10036 |
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JETRO New York, on behalf of Kyoto University, is pleased to invite you to a free, half-day luncheon event featuring a
selection of business-oriented biomedical technologies from Kyoto University. This will be the first time Kyoto
University presents these innovative technologies in the US.
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Events Highlight

From October 7-9, 2009, JETRO/PUCC will participate in CTIA Wireless IT & Entertainment 2009 in San Diego, CA. At
CTIA WIT & Entertainment, PUCC will organize an exhibit for demonstrations and information. Visit PUCC at booth
#840 to view the demonstrations and speak with PUCC members about collaboration
opportunities.
In addition, JETRO and PUCC will hold a session titled "Wireless Health Care in Japan" during
CTIA WIT & Entertainment 2009 on Oct. 9th at 11AM. The session will featured a line-up of Japanese companies
working in the wireless health care sector. These companies will share their experiences to the CTIA audience during
the one-hour session.
Wireless Health Care in Japan
Friday, October 9, 2009
11:00 AM - 12:00 PM
San Diego Convention Center
Room 28B
Free to all CTIA registered attendees!
Click here
to register for this session
Description:
Already known as the most advanced wireless market in the world, Japan is rapidly evolving as the leader in wireless
healthcare. The integration of the mobile phone with healthcare services and medical devices is already a market
reality. Capitalizing on the ubiquitous mobile communications society, the Japanese Government, national health
insurance, leading medical universities, device companies, and operators are all actively involved in the burgeoning
mobile healthcare scene. Continuing large scale trails to verify outcomes and set standards for medical
reimbursement welcome foreign companies to participate.
This session explores the current trends and applications of wireless health in Japan. Specifically, the integration of
the mobile phone into the ubiquitous home network, speed and fluidity of multimedia transfer, and growth of digital
healthy living. This panel consists of some of the major players in the Japanese wireless health market and they will
be discussing what they're currently doing in Japan and the opportunities for US companies.
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