The Obama Administration has heightened interest in energy efficiency, renewable energy, and environmental conservation in the US, realizing an innovation-based ‘green economy’ will help curb greenhouse gas emissions, improve energy security, and create a new industry for job growth.

Despite a relatively low amount of domestic energy resources, Japan has managed to be at the forefront of energy efficiency and renewable energy development since the oil embargoes of the 1970’s. It is now one of the few low-carbon economies in the world. The United States has tremendous opportunity to lower its CO2 emissions per GDP to levels similar to Japan's while sustaining high levels of economic output. Hybrid cars are just one example of the many opportunities for collaboration in clean technology between our two countries.

JETRO serves as a liaison between Japanese innovators in energy technologies and U.S. companies. This website provides information designed to help facilitate collaboration in this vital field.

Let’s work together through Green Innovations for the realization of a Green Economy.

• "Greening the City" Seminar Co-Organized by JETRO, City of Los Angeles and USGBC-LA
  
  On March 15, 2010, about 140 professionals involved in city greening efforts attended this seminar at the Kyoto Grand Hotel in Los Angeles. Topics included sustainability programs in Los Angeles and other cities, the “Eco-Model Cities Initiative” in Japan, LEED and CASBEE green building standards, and electric vehicle and infrastructure development in Los Angeles and Japan.


• JETRO Green Building Report Vol. 1: Green Building and Design
  
  The US green building market is growing. Short-term growth is being fueled by energy efficiency retrofits funded by the federal ARRA incentives and long-term products developments are being shaped by LEED standards. This 10-page report outlines the potential for the green building market, the standards that are influencing them, and the incentives currently available.


• JETRO Green Building Report Vol. 2: Japanese Green Building Technologies - New Innovations and Policy
  
  This report examines green building in Japan and the unique programs that have been developed to improve energy efficiency. It also highlights some of the innovative products developed by Japanese industry that help make it the most energy efficiency economy in the world.


• JETRO Green Building Report Vol. 3: Comparative Analysis of United States and Japanese Green Building Policy
  
  Green building standard adoption is growing worldwide. Many countries have developed their own standards, such as BREEAM in the United Kingdom, VERDE in Spain, and BERDE in the Philippines. Each country’s standard has a different method to evaluate a sustainable building. This report looks at the differences between LEED in the United States and CASBEE in Japan.


• JETRO Green Building Report Vol. 4: Local Implementation of Greenhouse Gas Reduction Strategies
  
  California has set aggressive Greenhouse Gas (GHG) reduction targets, yet implementation of these goals will largely be the responsibility of the local level. This article reviews activity designed to encourage local level implementation of GHG reduction policies, then looks at activities taken by the cities themselves. Finally, there is a short review of how this compares to the approach taken in Japan with the Eco-Model Cities project.

Click here to read past topics

Renewable Energy Japan at RETECH 2010

JETRO is pleased to announce participation at RETECH 2010 at Washington DC, February 3-5. This will be the second RETECH Conference & Exhibition, and JETRO not only continues to participate in but also is proud to be the Green Sponsor of this event. JETRO will partner with leading Japanese renewable energy firms, government agencies and local government that will showcase the cutting edge technologies and market opportunities. Visit us at RETECH 2010 to meet with our partners and learn more about renewable energy business opportunities in Japan.

Exhibitors include:

• NEDO (New Energy and Industrial Technology Development Organization) (PDF, 165 KB)
• Eurus Energy America Corp. (PDF, 224 KB)
• WINPRO Co., Ltd. (PDF, 163 KB)
• Laboratory of Separation Through Atomization (PDF, 149 KB)
• NIKKO Company (PDF, 141 KB)
• Torishima Pump Mfg., Co., Ltd. (PDF, 162 KB)
• JETRO Osaka (PDF, 161 KB)

JETRO: Leading your partnerships for green innovations

Green Innovations Partnership Program Members
The "Green Innovations Partnership" program represents a growing number of companies that feature the latest cutting-edge green technologies from Japan. Members of the "Green Innovations Partnership" program will showcase their technologies at a series of expos and conferences throughout the U.S. The program provides opportunities for potential U.S. business partners to connect with innovative Japanese green technologies and expertise, develop business, and forge strategic partnerships.
Green Innovations Partnership Packet (PDF, 1.18MB)

JETRO serves to support innovative green technologies that are fundamental to creating a sustainable society and vitalizing the U.S. Green Economy. The "Green Innovations Partnership" program features green technologies that draw upon the experience and innovation of Japanese technology by:

Green Technology for Sustainable Building

Showcased green technologies feature technology that has already been successfully proven in Japan, and can be integrated into commercial and residential building applications in the U.S.
Model of Building Applications (PDF, 931KB)

Click to enlarge

Showcased Green Technologies

World Energy Engineering Congress (WEEC) JETRO Pavilion Participants
JETRO is proud to announce that the following companies participated in the 32nd World Energy Engineering Congress (WEEC) held in Washington, D.C. on November 4-6, 2009. WEEC is the U.S.'s largest energy event featuring end user energy products and services as well as leading energy professionals in business, industry and government. The Japan Green Technology & Energy Pavilion showcased innovative technologies and solutions for energy efficiency, green building, renewable energy and sustainable design.

Interviews @ WEEC 2009 with Hitachi America, Ltd., NTT DoCoMo USA, Inc., Mayekawa USA, Inc., Ricoh Americas Corp., Fujitsu General America, Inc., Kawasaki Heavy Industries, Ltd., and JASE World.

	Fujitsu General America, Inc. (PDF, 103KB)
	Hitachi Zosen USA Ltd. (PDF, 102KB)
	Hitachi, Ltd. / Hitachi America, Ltd. (PDF, 101KB)
	Japanese Business Alliance for Smart Energy Worldwide (JASE-World) (PDF, 108KB)
	Kawasaki Heavy Industries, Ltd. (PDF, 86KB)
	Mayekawa USA, Inc. (PDF, 87KB)
	NGK Insulators, Ltd. (PDF, 102KB)
	NTT DoCoMo USA, Inc. (PDF, 85KB)
	Ricoh Americas Corporation (PDF, 84KB)

JETRO/AAAS: Panel on Energy @ World Energy Engineering Congress (WEEC) November 5, 2009

Introduction: Panel on Energy at WEEC 2009

Michael Miller, Director of Environment, EPRI

Professor Tom Richard, Penn State Institute of Energy & Environment

Tom Stricker, Toyota Motor North America Inc.

Panel on Energy Q&A Session at WEEC 2009

A program established by the Japanese government to create and promote a Low-Carbon Society on a city level, domestically and worldwide. 6 cities were originally selected in 2008, and 7 more cities were selected in 2009. All of the cities prominently feature activities and future plans to achieve drastic reductions in greenhouse gas emissions.

More about Eco-Model Cities for a Low-Carbon Society:

• 13 Eco-Model Cities of Japan
• CASBEE-City
• Promotion Council of the Low Carbon Cities
• The International Conference on Promoting Low Carbon Cities 2009

Presentations Concerning the Japanese Alternative Energy & Energy Efficient Sector

• Japan's Approach to New Energy - Outline - December, 2009 (PDF, 4.65 MB)
• Japan's Approach to New Energy - Photovoltaic Power Generation - December, 2009 (PDF, 2.06 MB)
• Japan's Approach to Energy Conservation - Focusing on energy conservation technologies and products for industrial use - December, 2009 (PDF, 2.27 MB)
• Japan's Approach to Energy Conservation and New Energy　- Focusing on energy conservation and new energy usage　in the commercial/residential sector - December, 2009 (PDF, 1.44 MB)
• Toward E&E Cooperation in APEC - May 09 (PDF, 1.22 MB)
• US-Japan Energy and Environment Cooperation - Apr. 09 (PDF, 1.44 MB)
• Toward E&E Cooperation in East Asia - Mar. 09 (PDF, 1.61 MB)
• Framework Beyond 2012: How to Find Ambitious and Practical Common Ground - Mar. 09 (PDF, 1.14 MB)
• Japan's Solar: Company, Technology, and Business Strategy - Feb. 09 (PDF, 3.04 MB)

• Ministry of Economy, Trade and Industry (METI)
• Agency for Natural Resources and Energy
• New Energy and Industrial Technology Development Organization (NEDO)
• Japanese Site

The logo's sphere represents researchers' and engineers' enthusiasm flowing down to form innovation, which is represented by the solid block. The sphere and hexagonal block is connected by a pipe, which represents network and support. From the view point of environment and ecology, the logo evokes a giant tree growing from the earth, or a potted plant.

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