Japan Business Forum 2012 (3/11) - Guest Remarks by Mr. Teruhiko Mashiko
Guest Remarks by Mr. Teruhiko Mashiko, Member of the House of Councilors, during the Japan Business Forum on July 17, 2012. For more post-event information, visit www.jetro.org/jbf2012.view video >
Japan Business Forum 2012 (2/11) - Video Message from Mr. Yoshinori Suematsu
Video Message from Mr. Yoshinori Suematsu, Senior Vice Minister for Reconstruction, followed by a presentation "From Recovery, to Revitalization" by Mr. Daiki Nakajima of JETRO New York during the Japan Business Forum on July 17, 2012. For more post-event information, visit www.jetro.org/jbf2012.view video >
Japan Business Forum 2012 (1/11) - Welcome Remarks by Mr. Hiroaki Isobe
Welcome Remarks by Mr. Hiroaki Isobe, Executive Vice President of JETRO, during the Japan Business Forum on July 17, 2012. For more post-event information, visit www.jetro.org/jbf2012.view video >
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Healthcare Market Update: Marketing cost savings in a fee-for-service environment
November 2012 Due to the prevalence of lump sum fixed reimbursements (e.g., DRG* / PPS**) in the US and Europe, many Western companies have focused their product development efforts on creating products that reduce the total cost of care related to a specific illness. In a DRG / PPS environment, products are able to command a price premium if they are able to reduce other care-related costs. In Japan, most reimbursements are on a fee-for-service basis. As a result, products with benefits that reduce the need for other products and services can inadvertently reduce the overall rate of reimbursement to a hospital or institution. Because of this, a product that reduces the total cost of care and increases profitability in the US or Europe may accidentally decrease the profitability of a treatment when used in Japan. |
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