Sunday, January 20, 2013 - Tuesday, January 22, 2013
ENGLISH
JETRO Event

It's a great honor for the Japan External Trade Organization (JETRO) to participate in the Winter Fancy Food Show 2013 presenting high quality Japanese food products. We are exhibiting a wide variety of excellent foods such as Japanese sake, tea, noodles, seasonings and more. Some are seen throughout Japan, while others are local specialties that reflect the resources and traditions of their region. The Japan Pavilion, located at booths #3131-3147 in the South Hall, provides the best opportunity for you to experience truly genuine Japanese food products that are delicious and nutritious. We hope that many people will enjoy encountering these new authentic Japanese products and find ways to introduce them to consumers.

Further information on the participating companies is listed below. Be sure to check them all out!

Cooking Demonstration

JETRO will also be holding cooking demonstrations in our Pavilion to demonstrate the multitude of ways that these products can be used. All recipes will be created and prepared by Hitoshi Sugiura, a chef with experience in both Japanese and Western cuisines.

Dates & Times: January 20^th, 21^st and 22^nd at 11:00AM, 12:00PM and 1:00PM

Having a father who was a sushi chef, Hitoshi Sugiura grew up around the culinary world. After earning experiences in the Osaka and Tokyo area, he moved to the U.S. in 2009 and worked at the Sea Grill at Rockefeller Center. Upon returning to Japan, he keeps himself busy with restaurant management, product development as well as participating in many contests and winning numerous awards in Japan. Recent activities in the U.S. include developing menus for VIP in Hollywood Bowl and taking part in the catering at Emmy Award for 3,000 people.

Exhibitor List

Click on the company's name to jump to its profile.

• Oritaen Co., Ltd.
• Satsuma Shuzo Co., Ltd.
• Hoshaku Beverage Co., Ltd.
• Nishiyama Shuzojo Co., Ltd.
• Nanzan-En Tea Corporation
• Hitachinaka Chamber of Commerce and Industry
• Horaiya Honten Co., Ltd.
• Kanbe Co., Ltd.
• Masubuchien Co., Ltd.
• Kanefuku Co., Ltd.
• Imuraya Co., Ltd.
• Ishimaru Foods & Noodles Corp.
• Wadaman Co., Ltd.
• Fuji Mikan Cadew-FX Promotion Council Of Shizuoka, JAPAN
• Kobe Mizho Honpo Inc.
• Shinmarusho Co., Ltd.

For more information about the Japan Pavilion at Winter Fancy Food Show 2013, contact Kris Miller at: (213)624-8855x119 or Kristoffer_Miller@jetro.go.jp

Exhibitor Profiles

ORITAEN CO., LTD.
Booth #3131
Contact: Mr. Yoshiyuki Ogata, Advisor | Web: www.oritaen.com
Address: 15712, Chiran-cho Shioya, Minamikyushu-City, 891-0911, Japan
Tel: +81-993-85-3107 | Fax: +81-993-85-3693
Product(s): Green tea, Confectionary

Our farm's speciality is "more than 40 years continuous cultivation with no chemicals." Our tea master, Nobuo Orita, whose motto is to produce the "Real and Natural / Organic way," is responsible for cultivating, processing and manufacturing our products. The reputation of the Orita brand is gradually increasing both in Japan and overseas. Orita brand tea is characterized by its rich and expanding aroma and taste. We'll show you some of our best teas, and we're sure you will enjoy them.

SATSUMA SHUZO CO., LTD.
Booth #3132
Contact: Ms. Atsuko Hombo, International Department, Deputy Manager | Web: www.satsuma.co.jp
Address: 26, Tategamihonmachi, Makurazaki, Kagoshima, 898-0025, Japan
Tel: +81-993-72-1231 | Fax: +81-993-73-1886
Product(s): Genuine shochu

We devote ourselves to making shochu in Kagoshima, the home of genuine shochu, with the motto of "quality first." Our flagship products, Satsuma Shiranami, Kuro Shiranami, and Kannoko, are the best-known genuine shochus, representing Kagoshima in terms of quality, name recognition, and volume shipped. Shiranami: A long-selling shochu that ranks first annually in volume produced and volume shipped among potato shochus made in Kagoshima. Kannoko: A shochu with an extravagant oak aroma which has been slowly aged in oak barrels for over three years. It is an outstanding brand of barley shochu aged in oak that is selling well is Japan.

HOSHAKU BEVERAGE CO., LTD.
Booth #3133
Contact: Ms. Naomi Tokishige, Sales Department Chief | Web: www.hoshaku.co.jp
Address: 14-54, Saijonishihon-machi, Higashihiroshima-City, 739-0043, Japan
Tel: +81-82-423-2271 | Fax: +81-82-422-6714
Product(s): Soft drink, Alcoholic energy drink

Our company was founded as a local ramune soda manufacturer in 1935 in Saijo-cho, Higashi Hiroshima-shi, Hiroshima Prefecture, which is one of Japan's three most famous brewing districts. An abundant supply of good quality water, which is indispensable in sake brewing, bubbles up here naturally. Not only is the delicious water prized for sake, but it is also outstanding for other products. Using this high-quality water, our company develops highly original beverages suited to people's tastes and needs in the current age. With our development technology cultivated over long years, we create wholly originally soft drinks unavailable from other companies, and we offer a wide array of products.

NISHIYAMA SHUZOJO CO., LTD.
Booth #3134
Contact: Mr. Naotsugu Aoki, General Manager | Web: www.kotsuzumi.co.jp/global/
Address: 1171, Nakatakeda, Ichijima-cho,Tamba-City, Hyogo 669-4302, Japan
Tel: +81-795-86-0331 | Fax: +81-795-86-0202
Product(s): Japanese sake

Nishiyama Brewing has produced sake from locally grown rice and natural water for over 160 years. Its facility, in Hyogo Prefecture, is registered as a tangible cultural asset in Japan. Its most famous sake is "Kotsuzumi" which was named by Kyoshi Takahama, a famous Japanese haiku poet. We are particular about sake rice- we use only rice which is certified by the National Federation of Agricultural Co-operative Associations. "Kotsuzumi" has a wonderful soft taste and rice flavor, and has won gold awards many times in sake contests.

NANZAN-EN TEA CORPORATION
Booth #3135
Contact: Mr. Shinsuke Tomita, International Sales Manager | Web: http://nanzanen.jp
Address: 20, Minamiyama, Fujii-cho, Anjo-City, Aichi, 444-1198, Japan
Tel: +81-566-99-0128 | Fax: +81-566-99-3199
Product(s): Matcha (Green tea powder), Green tea

Matcha (powdered green tea) is a kind of green tea that has been ground to a fine powder, and it is famous for being used in the tea ceremony. It has rich umami, with very little astringency, elegant aroma, and a brilliant green color. Since you drink the powdered tea leaves which blend with the hot water, you can absorb all of the abundant nutrition contained in green tea. It is ideal for flavoring sweets and other foods at restaurants or at home, and it combines particularly well with ice cream, chocolate, baked sweets, and milk-based drinks. Nanzan-en is Matcha producer having its own private tea farm and operates an integrated production system, from cultivating the tea plant to production of Matcha. Nanzan-en is equipped with hygienic production facilities which have received ISO22000 certification and produces not only Matcha but also different varieties of Japanese teas, including loose leaf teas and other teas.

HITACHINAKA CHAMBER OF COMMERCE AND INDUSTRY
Booth #3136
Contact: Mr. Rikio Koizumi, Section Chief | Web: www.hcci.jp
Address: 14-8, Katsutacyuou Hitachinaka-City, Ibaraki, 312-8716, Japan
Tel: +81-29-273-1371 | Fax: +81-29-275-2666
Product(s): Craft beer, Dried potatoes, Octopus, Soy sauce, Miso, Japanese sake, Hijiki seaweed

Our organization, which is public in nature, deals comprehensively with local economic issues and conducts promotion and development of commerce and industry in the region of Hitachinaka City, Ibaraki Prefecture. This prefecture, which enjoys a temperate climate and has extensive land as well as a long coastline facing the Pacific Ocean, is proud of its production volume that is among the top in Japan in agricultural, forestry, and fisheries products. We display carefully-selected products which are the ultimate expression of such abundant ingredients and traditional skills. The following eight companies which aim to expand their sales from the local to the global level have products on display. The products include Nest Beer which has been praised in Japan and overseas, dried Satsuma potatoes which are grown without agricultural chemicals and are a natural health food, hand-prepared hijiki seaweed which is highly nutritious, steamed octopus processed with our unique technology, and premium soy sauce, miso, sake, and other products made using traditional methods.

HORAIYA HONTEN CO., LTD.
Booth #3137
Contact: Mr. Hiro Yaginuma, Executive Director | Web: www.e-horaiya.com
Address: 54-2, Kawakubo, Kanayaaza, Tamura, Koriyama, Fukushima, 963-0725, Japan
Tel: +81-24-943-2380 | Fax: +81-24-944-6859
Product(s): Amazake (non-alcoholic non-sugar sweet sake)

Our chilled amazake (sweet sake) possesses a sweetness that is not cloying because it comes only from kouji (rice malt). The sweetness is imparted by the kouji, and we add absolutely no sugar. Because it contains no alcohol, anyone including small children and people who cannot drink alcohol can enjoy this drink. It is good for your health because it contains abundant amounts of glucose and vitamins. Chilled amazake is also delicious mixed with any type of liqueur or with sake.

KANBE CO., LTD.
Booth #3138
Contact: Ms. Tang Lu, Marketing | Web: www.kanbejpn.co.jp
Address: 1-3-16, Tamagawa, Fukushima-ku, Osaka 553-0004, Japan
Tel: +81-6-6448-1352 | Fax: +81-6-6448-1358
Product(s): Frozen dry scallop meat (sashimi grade)

Our scallops are caught in the frigid waters of northern Hokkaido. We preserve the natural flavor of our scallops by flash freezing them, without adding water or any chemicals. They are so fresh that you can enjoy them as sashimi. Even when cooked, they taste sweet and do not shrink. So they are good for western, chinese and various other dishes.

MASUBUCHIEN CO., LTD.
Booth #3139
Contact: Mr. Tomonori Ito, Sales Department | Web: www.006756.jp
Address: 1400, Kurokawa, Shirakawa-cho, Kamo-gun, Gifu 509-1492, Japan
Tel: +81-574-77-1245 | Fax: +81-574-77-1141
Product(s): Green tea (leaf, tea bags, powdered)

Masubuchien Co., Ltd. produces high quality Japanese green tea, including our flagship "Mino Shirakawa cha." Mino Shirakawa cha is green tea made in a tea plantation in Gifu prefecture at an altitude of 650 meters. It has a strong aroma and a sweet taste. In addition, we have many types of tea such as tea bags and the convenient and easy instant tea. We deliver delicious and safe green tea to your living room from our tea plantation.

KANEFUKU CO., LTD.
Booth #3140
Contact: Mr. Yoshihiro Araki, International Department Manager | Web: www.kanefuku.co.jp
Address: 3878 W. Carson St, Suite 101, Torrance, CA 90503
Tel: (310) 944-9870 | Fax: (310) 944-9871
Product(s): Japanese spicy caviar "Mentai Caviar"

Mentai caviar is known in Japan as a high-quality food. Over 68 hours are required to produce it. Not only is it spicy, but it also has a savory flavor. The secret of its popularity lies in the quality of the caviar and the special spicy sauce. It is popular in sushi, stir-fried rice, and sandwiches. Serving it with mashed potatoes is particularly recommended. With its high added value as a seasoning, foods with mentai caviar are more popular than ordinary spicy foods. It is said that in the past 50 years, mentai caviar has seen the greatest market expansion of any food item in Japan.

IMURAYA CO., LTD.
Booth #3141
Contact: Mr. Yasuhi Iwamoto, Corporate Planning Assistant General Manager | Web: www.imuraya.co.jp
Address: 7-1-1, Takachaya, Tsu, Mie, 514-8530, Japan
Tel: +81-59-234-2132 | Fax: +81-59-234-2137
Product(s): Sweetened Azuki Bean paste, Bulk Japanese style ice cream, Mochi desert

Imuraya is a leading manufacturing company in Japan with over 115 years of history creating unique and healthy Japanese sweets. Imuraya's expertise with Azuki beans is embodied in its culture-blending innovations which are enjoyed throughout the world.

ISHIMARU FOODS & NOODLES CORP.
Booth #3142
Contact: Mr. Tomohito Isshiki, General Manager/International Marketing Dept. | Web: www.isimaru.co.jp
Address: 1-22-11, Chihaya, Toshima-ku, Tokyo, 171-0044, Japan
Tel: +81-3-3959-4591 | Fax: +81-3-3955-5939
Product(s): Udon noodles

At Ishimaru Noodle Corporation, we have been improving our noodle making technology and skills for since our company was founded in 1904. Our passion for Sanuki udon comes from our home prefecture of Kagawa, where Sanuki is located. We have the top share of Udon in Japan and have also expanded into other traditional Japanese wheat noodle products. We are confident that our high quality products and trusted brand name will gain broad acceptance throughout the world.

WADAMAN CO., LTD.
Booth #3143
Contact: Mr. Takehiro Wada, Senior Director | Web: www.wadaman.com
Address: 9-5, Sugaharacho, Kita-ku, Osaka-City, 530-0046, Japan
Tel: +81-6-6364-4387 | Fax: +81-6-6364-7380
Product(s): Roasted sesame, Crushed sesame, Sesame paste, Gold sesame oil, Sesame jam

We are a sesame manufacturing and distributing company founded in 1883. Our focus is on domestic sesame, of which our market share in Japan is about 50%. We have special techniques for roasting sesames and making paste. We have over one hundred products, including dressing, sesame condiments, sesame oil and many more. We have exported organic sesame for ten years, and we would like to expand our retail products to overseas markets as well.

FUJI MIKAN CADEW-FX PROMOTION COUNCIL OF SHIZUOKA, JAPAN
Booth #3145
Contact: Mr. Kenji Nakamura, President
Address: 843, Mikkabi, Mikkabi-cho, Kitaword, Hamamatsu-City, Shizuoka, 431-1414, Japan
Tel: +81-53-525-0153 | Fax: +81-53-524-1290
Product(s): Processed foods including drinks, flavorings, Sweets that contain Mikkabi mandarin oranges

We use our own unique method to liquefy whole Wenzhou mandarin oranges, including the skin, to produce a flavoring. By using the entire orange, we achieve a taste that is completely different from ordinary products that use only the juice. Our product is also nutritionally richer and enables users to absorb more vitamins, polyphenol, and fiber. We offer products with the refreshing taste of citrus added to traditional Japanese ingredients such as shio-kouji (fermented salted rice malt), miso, and agar as well as products that enhance the anti-oxidizing effect of black garlic. Moreover, the environmental burden is low because our production process for producing liquefied mandarin oranges, which are used in all of our products, creates almost no lees as a by-product.

KOBE MIZHO HONPO INC.
Booth #3146
Contact: Ms. Emiko Fujiwara, COO | Web: www.kobe-mizho.co.jp
Address: 1-14-8-2F, Ikegami, Nishi-ku, Kobe-City, Hyogo, 651-2111, Japan
Tel: +81-78-978-1137 | Fax: +81-78-978-1139
Product(s): Frozen boiled raw pasta (spaghetti, linguine, fettuccine), Frozen boiled raw soba noodles 100% buckwheat flour

Our Chilled Boiled Fresh Pasta, made only with semolina from durum wheat, was realized after many years of research and development by our company. It is an innovative product with a sticky texture and flavor that is characteristic of true semolina. It can be prepared easily in one minute in the microwave, which greatly contributes to the improvement of kitchen operations. Moreover, we were the first in Japan to succeed in mass producing Chilled Boiled Fresh 100% Soba using our own special production method and select soba (buckwheat) flour. This gluten-free, high-performance food can be prepared by boiling for only about 20 seconds.

SHINMARUSHO CO., LTD.
Booth #3147
Contact: Mr. Kazunori Shibata, Overseas Business Sales Manager | Web: www.s-marusyo.jp
Address: 1384-1, Miwa, Yaizu-City, Shizuoka, 425-0064, Japan
Tel: +81-54-624-5158 | Fax: +81-54-624-5231
Product(s): Bonito dashi soy sauce, Japanese soup base, Dried bonito

This product makes the most of the robust umami flavor of dried bonito. It contains no monosodium glutamate (MSG). It is compatible with many types of cuisine in addition to Japanese cuisine, regardless of genre. It deepens the taste of food by adding a flavorful kick.

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