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Event Detail (Archive)
This is a past event
The Business of Anime and Manga
Wednesday, September 12, 2007, 5:30PM - 8:00PM
ENGLISH
JETRO Event
Manga and anime have become big business in the U.S. market. But it didn't happen by accident. Word of mouth and boutique publishing brought Japanese pop culture across the Pacific, but it took savvy business sense and careful marketing strategies to catapult it into a mass-market phenomena, with shelves in Borders and Walmart overflowing with translated manga and anime DVDs.
Seiji Horibuchi, Founder & Co-Chairman of U.S. manga powerhouse Viz Media, and Ken Iyadomi, President & CEO of industry-leading anime contents and merchandising company Bandai Entertainment, will discuss what it takes to sell Japanese pop culture content to American audiences at this special Japan Society of Northern California event. They will be joined by JETRO LA Office market analyst Yuki Machida, and Viz Media VP for Marketing Liza Coppola.
How did marketers teach Middle America to love Japanese content? What impact have their strategies had on domestic U.S. competitors? How is it affecting the industries back home? Let this high-powered panel of industry professionals take you behind the scenes of the Japanopop invasion.
Who:
Seiji Horibuchi, Founder & Co-chairman of Viz Media, President & CEO of Viz Pictures
Ken Iyadomi, President & CEO, Bandai Entertainment
Yuki Machida, Analyst, JETRO Los Angeles Office
Liza Coppola, Vice President Sales & Marketing, Viz Media
Schedule:
Reception & Registration: 5:30pm
Panel and Q&A: 6:00pm-8:00pm
Panel discussion in English; Q&A in English & Japanese
Admission:
$15 General Admission
$5 Japan Society members & students (with student i.d.)
Free for Japan Society student members
Presented by the Japan Society of Northern California and JETRO
Co-Sponsored by the Consulate-General of Japan in San Francisco
Registration:
Click here to register for the event.
Location:
Japan Society of Northern California500 Washington Street
5th Floor
San Francisco, CA 94111
Map (click to open map in new window)
Schedule:
| Event: | 5:30PM - 8:00PM |
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