Thursday, March 5, 2009 - Sunday, March 8, 2009
ENGLISH
JETRO Event

With over 1000 competitive Japanese restaurants to choose from, Japanese food lovers in Southern California can be demanding and discerning when selecting a place to eat. Consumers are demanding more authentic Japanese dishes in comparison to a few decades ago when Japanese restaurants were adjusting their ingredients and cuisine to match American tastes.

Eight Japanese government and non-profit organizations have partnered together to host five food events between March 5th to 8th, 2009 to introduce some of the top local Japanese restaurants and food providers to Southern California. From industry-only business events to food-tasting festivals for Japanese food lovers, pick your event and come join us to share a memorable experience!

March 5th, 2009

Symposium: The Japanese Food Business and its Potential in the U.S. (Industry Only)
Presenter: Mr. Junki Yoshida, Yoshida Group founder
Special Guest: Mr. Yasuo Kumoda JFC President & Former Executive Advisor of Morinaga Nutritional Foods, Inc.
Thursday, March 5, 2009
1:00PM-2:30PM (free lunch will be served from 12:00PM)
Sheraton Garden Grove-Anaheim South Hotel (Ballroom)
12221 Harbor Blvd.,
Garden Grove, CA 92840

The true American dreamer who started with just $500 in his pocket and became the founder of the now powerful BBQ sauce brand, Mr. Junki Yoshida, will speak to share his successful business strategy for Japanese products entering the U.S. market. Mr. Kumoda will briefly answer questions regarding his successful tofu business following a Powerpoint presentation about the current state of the tofu market. Participants will receive free entrance to the Japanese Food & Sake Festival. We will also provide a roundtrip shuttle between the Hyatt Regency Hotel, where the Japanese Food & Sake Festival will be held, and the Symposium, so please park at the Hyatt Regency. (Industry Only and RSVP required. Due to limited space, the event is on a first come first serve basis)

RSVP with the following information to lag@jetro.go.jp:

• Event Title (Japanese Food Business and its Potential in U.S.)
• Your name
• Company name
• Title
• Email Address
• Number of guests

For more info about Yoshida Group, go to: www.yoshidagroup.com, www.mryoshidas.com

Hosted by:
The Japanese Ministry of Agriculture, Forestry & Fisheries (MAFF)
Operated by:
Japan External Trade Organization (JETRO)

Business to Business Reception: Japanese Food & Sake Festival (Invitation Only)
Thursday, March 5, 2009
3:00PM-5:00PM
Hyatt Regency-Orange County
11999 Harbor Blvd
Garden Grove, CA 92840

Japanese Food Culture Association (JFCA) and Japan-America Society of Southern California (JAS) will present their “2nd Annual Japanese Food & Sake Festival” for food industry professionals. Numerous Japanese restaurants and food providers will exhibit to introduce new mouth-watering Japanese dishes for you to enjoy. (Industry Only)

RSVP to the Symposium (Japanese Food Business and its Potential in U.S.) and you will receive a complimentary invitation to this event.

For more info, go to: www.japanesefoodculture.org

Hosted by:
Japanese Food Culture Association (JFCA), Japan-America Society of Southern California (JAS)

Supported by:
The Japanese Ministry of Agriculture, Forestry & Fisheries (MAFF), Consulate-General of Japan in Los Angeles, Japan External Trade Organization (JETRO), Japan National Tourism Organization (JNTO), The Japan Foundation, Japanese Chamber of Commerce Southern California

Japanese Food & Sake Festival (Open to Public)
Thursday, March 5, 2009
5:00PM-8:00PM
Hyatt Regency-Orange County
11999 Harbor Blvd
Garden Grove, CA 92840

Japanese Food Culture Association (JFCA) and Japan-America Society of Southern California (JAS) will present their “2nd Annual Japanese Food & Sake Festival” for Japanese food fans. With over ten Japanese restaurants and twenty sake companies passing out their products for food tasting last year, this is a perfect event for a Japanese food fanatic! Advance tickets are sold for $40/ person.

Purchase tickets at www.japanesefoodculture.org

Hosted by:
Japanese Food Culture Association (JFCA), Japan-America Society of Southern California (JAS)

Supported by:
The Japanese Ministry of Agriculture, Forestry & Fisheries (MAFF), Consulate-General of Japan in Los Angeles, Japan External Trade Organization (JETRO), Japan National Tourism Organization (JNTO), The Japan Foundation, Japanese Chamber of Commerce Southern California

March 6th–8th, 2009

Japan Pavilion: Natural Products Expo (Industry Only)
March 6-8, 2009
Fri, Sat: 10:00AM-6:00PM Sun: 10:00AM-4:00PM
Anaheim Convention Center
800 W Katella Ave
Anaheim, CA 92802
(Hall D) Booth# 3478-3480

Japan External Trade Organization (JETRO) has gathered 14 exhibitors from Japan to introduce healthy and trendy Japanese food products at the Natural Products Expo. Come taste their products and find your future business partner! The following are the exhibitors (please click on the company name to go to their official English site):

• Aiya America, Inc. (variety of Tea)
• Akita Prefecture (udon noodles, rice, etc. from Akita Prefecture)
• International Marine Products Inc. (seafood)
• Otokomae Tofu Inc. (variety of tofu)
• Kitoku Shinryo Co., Ltd. (variety of Rice)
• Kinjirushi Sales Co., Ltd. (wasabi and other spices)
• Sakamoto Kurozu Inc. (variety of vinegar)
• Shizuoka Prefecture (tea, wasabi, etc. from Shizuoka Prefecture)
• Poseidon Seafood Inc. (tuna, Wagyu beef)
• Marukei Katsuobushi (variety of bonito)
• Maruya Hatcho Miso Co., Ltd. (variety of miso)
• Miyako Oriental Foods Inc. (yuzu)
• Morimatsu Suisan Reito Co., Ltd. (seafood)
• Yamama Masudaen Co., Ltd. (organic tea)

Hosted by:
The Japanese Ministry of Agriculture, Forestry & Fisheries (MAFF)

Operated by:
Japan External Trade Organization (JETRO)

Japanese Food Demonstration: Natural Products Expo (Industry Only)
March 6-8, 2009
Fri, Sat: 10:00AM-6:00PM Sun: 10:00AM-4:00PM
Anaheim Convention Center
800 W Katella Ave
Anaheim, CA 92802
(Hall E) Booth #5501

Japan External Trade Organization (JETRO) has also prepared a Japanese food demonstration booth in Hall E of the Anaheim Convention Center to provide event attendees the opportunity to sample the products promoted at the Japan Pavilion booth at Natural Products Expo 2009. The following is the demonstration schedule: (to be announced)

Hosted by:
The Japanese Ministry of Agriculture, Forestry & Fisheries (MAFF)

Operated by:
Japan External Trade Organization (JETRO)

For questions, please contact:

Kristoffer Miller
JETRO-Los Angeles
BID/Food Project Coordinator
kristoffer_miller@jetro.go.jp

Location:

Schedule: