Tuesday, November 10, 2009, 8:30AM - 11:30AM
ENGLISH
JETRO Event

This is a past event. Read the event summary here.

This seminar in the JETRO Clean Tech Seminar Series will discuss the future market and opportunity for electric vehicles (EVs) and the development of charge stations in Japan and the US. Automakers around the world are putting large amounts of eff ort and energy into developing environmentally friendly and fuel efficient vehicles. As the development of EVs progresses, more effective battery technology will be essential. Demand for charge stations in Japan and in the US will also grow significantly.

Japanese national and local governments are doing their part to help develop infrastructure by off ering cash incentives to those who want to purchase hybrid or fully electric vehicles. Japan could generate one of the biggest demands for EVs due to the country’s high gasoline prices and generous government subsidies. The U.S. EV charging market is expected to see $200 million in annual sales by 2015, while the EV market in the U.S is also expected to grow. Furthermore, the success of the EV market will generate a boom for the global battery market.

As Japan is expecting to lead in the development of the EV market in the next few years, there is an opportunity for U.S. EV and related companies to stimulate the development of the anticipated market. In this seminar, companies can learn how to leverage this opportunity together with Japan. JETRO would like to invite you to join this exciting growing market. Let’s work together to create an environmentally-friendly future.

The registration period for this event has passed.

Fee: Free

Agenda:

Co-Sponsors

Consulate-General of Japan in Portland

Business Oregon (Oregon Business Development Department)

JASO (Japan-America Society of Oregon)

Special Thanks

Sean Imai – Co-Event Producer

Keynote Speaker

Tetsuya Kaida
General Manager of the Business Revolution Corporate Value Creation Department, Toyota Motor Corp.

In 2007, Kaida created the Business Revolution Corporate Value Creation Department, with the task of starting a full-scale reconsideration of corporate value creation for Toyota. One of his first activities as head of this new department was the announcement of the new concept cars Toyota 1/X, Toyota RIN and Toyota i-REAL at the most recent Tokyo Motor Show In particular, Mr. Kaida promotes the i-REAL as the next-generation personal mobility at a wide range of shows and events around the world. Kaida and his team continue to be dedicated to contributing to the creation of new corporate value for Toyota, as well as to its communication to the world.

Panelists

Tosh Arita
Group Head, Honda Strategic Venturing

Honda Strategic Venturing (HSV) is the strategic venture investment arm of the global Honda R&D organization. HSV makes investments in technology venture companies which would create synergy with Honda's long-term R&D strategy. Strategically important technologies include: Advanced Materials, Alternative Energy, Communications and Robotics. Honda seeks game-changing technology innovations to incorporate into next generation Honda products.

Mark Frohnmayer
Founder, Arcimoto

Arcimoto, LLC was founded in 2007 with the mission of bringing the electric vehicle to everyone. In their two year history, they have been inspired by the increasing need for a low-cost, environmentally friendly vehicle that doesn’t sacrifice safety, style or comfort. Their first product, the Arcimoto Pulse, is an initial step in what they hope will be a diverse lineup of vehicles to fit this need. Arcimoto recently launched the Pulse and is now taking pre-orders. Their philosophy of continuous improvement drives them forward each day. They strive not only to continuously improve the end product, but also the process and the people involved in creating the product. By always reflecting, evaluating and learning, they believe Arcimoto can deliver a better experience to their customers.

Jeff Kim
President & Chief Operating Officer, Shorepower

Shorepower Technologies was formed with the goal of deploying Electrified Parking Spaces (EPS) at truck stops, rest areas, travel plazas, warehouses, truck depots, terminal, shopping malls, businesses and other parking areas. Originating from a TSE pilot project in New York State supported by the New York State Energy Research and Development Authority, Shorepower is currently expanding nationwide. Shorepower corporate facilities are located in Rome, New York, with additional satellite offices in the Portland, Oregon and Washington D.C metropolitan areas.

Jesse Oliver
Director of Sales, AmFor Electronics

AmFor Electronics has been in the automotive electronics business since 1961. Over that time they have been involved in re-manufacturing, repair harness design and manufacturing, starter/alternator testing, and cable assembly engineering and manufacturing. AmFor Electronics has adopted many facets of the Toyota Production System and is continuing on a lean manufacturing journey with constant improvement at the forefront. Their responsiveness and depth of knowledge in American and Foreign automotive electronics have helped them to transition into renewable energy markets with a special focus on EV's. They are currently supplying cable assemblies to a number of EV companies and have made in-roads into the solar, wind and hydro energy markets also. AmFor Electronics is positioned to become a broad base supplier for this emerging market and is very excited about the opportunities that it will provide to Oregon and the Pacific Northwest.

Moderator

Mamoru Nagoya
Project Coordinator of Business Development, JETRO San Francisco

Mark Brady
Clean Tech Industry Strategist, Business Oregon (Oregon Business Development Department

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