Thursday, November 3, 2011 - Saturday, November 5, 2011
ENGLISH
JETRO Event

JETRO will be participating in Worlds of Flavor 2011, a conference held in Napa that brings together the top level of culinary professionals from around the globe. We will enlist the aid of two well known chefs to hold a cooking demonstration and seminar, aimed at promoting understanding and appreciation for Japanese food and increased imports of products from small and medium sized Japanese manufacturers to local restaurant operators and food distributors.

Currently, we are seeking Japanese food manufacturers interested in supplying their products for our cooking demonstration. We believe that this is a great opportunity for manufacturers to get their products known in the U.S.

Organizer
JETRO Los Angeles

Fees
This is a free opportunity. However, manufacturer is responsible for cost of the product as well as shipping to the show site.

Recruiting Details
JETRO is seeking manufacturers to supply their products, namely frozen udon, dried soba noodles, and tsuyu, for a seminar at The Culinary Institute of America’s Worlds of Flavor 2011.

The theme of this year’s Worlds of Flavor conference is “World Casual: The Future of American Menus,” and JETRO’s seminar will be entitled “Udon and Soba: Traditional and Modern Flavors for Casual Dining.” The seminar will use frozen udon, dried soba and tsuyu in easy to prepare, easily accepted and modern recipes. The menu will be prepared by a Japanese chef active in the U.S. as well as an American chef.

The precise amount needed will depend on the menus that our chefs create, however based on the audience size we expect to require approximately 10 kilograms each of frozen udon and dried soba, as well as five one-liter bottles of tsuyu.

*These figures are based on sample sized portions for 50 attendees as well as testing by the chef.
*In the event that we receive multiple requests for participation in one or more categories, participants will be selected based on how well they fit the following qualifications, in order or importance:

1. Products should be manufactured by small or medium sized Japanese companies (for a definition, please see this website: http://www.chusho.meti.go.jp/faq/faq01.html).
2. Products should have a high ratio of Japanese-sourced ingredients; soba noodles should have a high ratio of soba to flour.
3. Products should have additional merits, such as being all natural, healthy, etc.
4. Participants should have an established distribution route in the U.S. They should be able to fulfill orders that are placed by seminar attendees.

*We welcome applications from companies specializing in only one or two of the three necessary products. However, in some circumstances we may prioritize selection of a company offering to provide all three products.

Benefits of Participation

• Promotional benefits: products will be featured at a seminar attended by world class chefs and major figures in the restaurant industry, and the participants will have their logos on pamphlets distributed at the seminar.
• Low cost means of gauging the reaction to your product- we will provide feedback from questionnaires distributed on-site.

Target Companies
All participating companies must satisfy the following requirements:

1. They must be a small or medium Japanese company, or a company that represents and/or distributes products from a small or medium Japanese company.
2. For a company based in Japan, they must have an established distribution route in the U.S.

Applications and Questions
JETRO Los Angeles (contact persons: Shin Hirota, Kris Miller)
Tel: (213)624-8855 ext. 120 or 119
Email: Shin_Hirota@jetro.go.jp or Kristoffer_Miller@jetro.go.jp

Deadline:
Friday, September 9th, 2011

Location:

Schedule: