Sunday, January 15, 2012 - Tuesday, January 17, 2012
ENGLISH
JETRO Event

JETRO is pleased to present the first ever Japan Pavilion at The Winter Fancy Food Show 2012, from January 15^th to the 17^th. The Japan Pavilion will be located at booth 4529 in the South Hall of the Moscone Center in San Francisco. We highly recommend that all members of the food industry take advantage of this opportunity to experience the quality of Japanese food.

Japan has long been looked at as the source of many of the world's greatest food products. With a combination of traditional techniques perfected over centuries and modern technology, Japanese products have an unmatchable level of beauty, flavor and safety.

This year, for the first time, the flavors of Japan will be represented at the Winter Fancy Food Show. We have 26 companies representing a wide variety of Japanese tastes- discover refinements on familiar products like soy sauce, tea and sake, exotic creations like black garlic and wagashi, and Japanese takes on western treats such as marshmallows and ice cream.

For more information, please contact us at lag-food@jetro.go.jp.

Further information on these companies is listed below. Be sure to check them all out!

Baked goods & Confectioneries:

• The Torigoe Co., Ltd.
• Sato Arpajon Inc.
• Tokyo Trade Association of Confectionery (Tokyo TACOM)
• Imuraya co., ltd

Sake & Alcoholic Beverages:

• Nishiyama Shuzojo Co., Ltd.
• Kiuchi Brewery
• ZAcK Lim. Co.

Sauces & Dressings:

• Kanesa Co., Ltd.
• Kanesho Co., Ltd.

Tea:

• Zenyakuno
• Itoku Foods Co., Ltd.

Specialty:

• Ma-Ma Foods Inc.
• Houraiyahonten Co., Ltd.
• Kashiwazaki Seika Co., Ltd.
• Jitsukawa Foods Co., Ltd.
• Meiyo-Foods Co., Ltd.
• Ishikawa Food Association

Seafood:

• Shinko Corporation
• Shinmarusyo Co., Ltd.

Click here to download this map.

Exhibitor Profiles

Shinko Corporation
Booth #: 4529-b
Contact: Kotaro Tanno | Web: http://kshinko.cool.ne.jp/
Mekabu is a natural health food made by extracting only the most nutritious parts of seaweed sprouts. No gluten or additives are used. Mekabu is made from 100% naturally-derived ingredients. It contains fucoidan, which helps prevent cancer and improves immunity. Its texture gives a popping sensation in the mouth and a very filling feeling in spite of its low calories! Mekabu is a new type of food which has benefits for dieting and improves health.

Ma-Ma Foods Inc.
Booth #: 4529-c
Contact: Tsunetoshi Ito | Web: www.mama-foods.com
We present "Okara konnyaku" which is a low-calorie, fiber-rich health food. This product is attracting attention as a diet food, as wells as for its properties preventing metabolic syndrome, diabetes and renal diseases. Our "rice burger" using a patty made of "Okara konnyaku" meets the needs of macrobiotics, vegetarians and vegans. You can use it for a variety of Japanese, Western and Chinese dishes or as a replacement for minced meat.

Nishiyama Shuzojo Co., Ltd.
Booth #: 4529-d
Contact: Shuzo Nishiyama | Web: www.kotsuzumi.co.jp/global/
Nishiyama Brewing has produced sake from locally grown rice and natural water for over 160 years. Its facility, in Hyogo Prefecture, is registered as a tangible cultural asset in Japan.
Its most famous sake is "Kotsuzumi" which was named by Kyoshi Takahama, a famous Japanese haiku poet. It is a safe and trustworthy sake, since we use only sake rice certified by the National Federation of Agricultural Co-operative Associations. "Kotsuzumi" has a wonderful soft taste and rice flavor,　and has won gold awards many times in sake contests.

Shinmarusyo Co., Ltd.
Booth #: 4529-e
Contact: Kazunori Shibata | Web: www.s-marusyo.jp
The flavor, taste and umami of "katsuobushi (bonito flakes)" has made Japanese food supremely healthy and delicious with less oil and salt since 1,300 years ago. You can shave off as much katsuobushi as you like when you need it. Shinmarusyo's HACCP-certified katsuobushi is one of the few products permitted to be exported to the U.S. We also offer additive-free, katsuobushi-flavored soy sauce, and "shiro dashi" soy sauce which has the strong umami of tuna.

Kanesa Co., Ltd.
Booth #: 4529-f
Contact: Kazuaki Takeda | Web: www.kanesa.co.jp
Kanesa has produced miso paste (fermented soybean food) by a traditional fermenting method designed to be tasty and healthy for more than 130 years. Miso is a healthy seasoning known as the secret of the longevity of Japanese people and as an ingredient that generates umami and "koku." We offer a tubed miso product "Misotchup (condiment)" and also a granulated miso so that people around the world can use miso easily and improve their health and beauty.

Kanesho Co., Ltd.
Booth #: 4529-g
Contact: Yukiko Takai | Web: www.ringosu.com
This special apple vinegar is made by maturing in oak barrels for a long time, and condensing apple ingredients. To produce this product, we use our original "grating-brewing" method which uses the entire "Tsugaru apple," including the peel and core. The product contains pectin which effectively lowers cholesterol and prevents constipation, and malic acid which accelerates recovery from fatigue. Honey is added to improve the taste. We recommend mixing the apple vinegar with water or milk according to taste.

Itoku Foods Co., Ltd.
Booth #: 4529-i
Contact: Kazuhiro Ogura | Web: http://itokufood.info
Ginger products are said to improve digestive function and activate blood circulation. It is also effective for losing weight by boosting body metabolism. We strictly select the raw materials and production areas and produce products designed to be good for the health. We develop products to help people consume ginger easily in daily life. Our products are now attracting attention among health-conscious Japanese.

Houraiyahonten Co., Ltd.
Booth #: 4529-j
Contact: Hiorohito　Yaginuma | Web: www.e-horaiya.com
We have been producing delicious miso and amazake, a non-alcoholic sweet sake, by a method which has been handed down for more than 100 years. We continue to produce safe and reliable food products using this fermentation technique. At the Winter Fancy Food Show, we will show the great taste of amazake, a healthy beverage which contains many vitamins and glucose but is not well known in the U.S.

Kashiwazaki Seika Co., Ltd.
Booth #: 4529-l
Contact: Shinichi Kashiwazaki | Web: www.aomori96229.jp
Garlic is a typical local product of Aomori Prefecture. With our "black garlic," we have reduced the pungent garlic smell to create a sweet and fruity taste.
This product contains healthy ingredients such as amino acids and polyphenol and helps improve health. In particular, the product contains almost six times more polyphenol than raw garlic, and it's easy to eat! Simply peel and eat one or two pieces every day. You can also enjoy it in various ways such as for dressing and sauces.

Sato Arpajon Inc.
Booth #: 4529-m
Contact: Kazuharu Matsusaka | Web: www.arpajon.co.jp/sato
Sato Arpajon is a famous cake shop in Japan, and our most popular product is "Asa-no-Hakkoda" cheesecake. Its popularity is now spreading across Asia, thanks to comments from customers on the Internet. Our website attracted 65,000 hits in four days and we received orders for 350,000 cakes. This very creamy cheesecake is still popular with consumers. We also offer "Asa-no-Hakkoda Tsugaru Ringo," cheesecake with apple, and "Asa-no-Hakkoda Banryoku," cheesecake with Japanese green tea.

Jitsukawa Foods Co., Ltd.
Booth #: 4529-n
Contact: Kiyoko Jitsukawa | Web: www.jitsukawa-foods.co.jp
Jitsukawa Foods is located in Chiba Prefecture, which is the biggest peanut producer in Japan. "Wasabi peanuts" are produced with a lot of wasabi and the spiciness goes very well with the sweetness of peanuts. You will feel the heat when you eat one, and then can't resist another. Enjoy the Japanese taste of wasabi peanuts. "Peanuts sembei" is a low-calorie, healthy cookie containing no butter.

Ishikawa Food Association
Booth #: 4529-o
Contact: Naoki Moriyama | Web: www.ifa.or.jp
Ishikawa Prefecture, located in central Japan, enjoys outstanding seafood from the Sea of Japan and food from Mt. Hakusan. The prefecture offers fermented products such as sake, miso and soy sauce, as well as confectionery, processed marine products and seasoning. At this show, the following five companies belonging to the Ishikawa Prefecture Food Association will present their products:

• Sugiyo Co., Ltd.
  Contact: Shuken Miura | Web: www.sugiyo.co.jp
• Toho Foods Co., Ltd.
  Contact: Nobuyuki　Michiba | Web: www.tohosyokuhin.co.jp
• Hokuriku Confectionery, Ltd.
  Contact: Hideyuki Komai | Web: www.hokka.jp
• Yamato Soysauce & Miso Co., Ltd.
  Contact: Seiichi Yamamoto | Web: www.yamato-soysauce-miso.co.jp
• Yoshida Shuzoten Co., Ltd.
  Contact: Ryuichi Yoshida | Web: www.tedorigawa.com

Tokyo Trade Association of Confectionery (Tokyo TACOM)
Booth #: 4529-p
Contact: Hiroya Miyajima | Web: www.tacom.or.jp
We have exported a variety of excellent, high-quality confectionery with attractive packaging and designs for more than five decades. At this show, the following four companies will present their products:

• Marukyo Co., Ltd.
  Contact: Akiko Kamitoku | Web: www.marukyo-seika.co.jp
• Eiwa Confectionery Co., Ltd
  Contact: Yoshinori Hashimoto | Web: www.eiwamm.co.jp
• Bourbon Corporation
  Contact: Kenjiro Nakajima | Web: www.bourbon.co.jp
• Ginbis Co., Ltd
  Contact: Hiro Narita | Web: www.ginbis.co.jp

ZAcK Lim. Co.
Booth #: 4529-s
Contact: Yuko Kuwahara | Web: www.zacknet.jp/winterfoodshow
Junmai-shu (pure Japanese sake) is traditional sake made only from rice, rice malt and water. Like wine, Junmai-shu clearly reflects the individuality of the producer. High　quality Junmai-shu is the perfect accompaniment to meals, for Japanese and other cuisines. At this show, we will present eleven brands of Junmai-shu made by four breweries and one brand of plum wine made of Junmai-shu, which are very popular in Japan. We will also offer bites of food for tasting.

Meiyo-Foods Co., Ltd.
Booth #: 4529-t
Contact: Miyuki Inoue | Web: http://meiyo-foods.co.jp
We do everything in-house, from procurement of raw materials to manufacturing and shipment with the motto of "processed food production using locally-produced food products" and "production so that the consumer knows the producer." All our products are carefully hand-made, preserving the characteristics and taste of the ingredients. Our unique products made of locally-sourced ingredients include fruit pulp-rich fruity jams, tomato sauce suitable for various dishes, perilla oil squeezed in the traditional method and ginger syrup which warms the body.

Zenyakuno
Booth #: 4529-h
Contact: Shigenobu Nishimura | Web: www.zenyakuno.jp
Zenyakuno Co., Ltd. produces health-bolstering tea, specializing in herbal tea produced in factories certified by the International Standardization Specification, ISO9001. Zenyakuno Co., Ltd. constantly strives to achieve healthy　and delicious products to satisfy its customers.
Product Info:
- KUROMAME TEA has a soft, sweet and roasted flavor and is caffeine free.
HATOMUGI TEA has a refreshing roasted flavor and is caffeine free.
- Since DANDELION TEA is caffeine free and has a coffee-like flavor, it can be drunk as a substitute for coffee.

The Torigoe Co., Ltd.
Booth #: 4529-k
Contact: Kazuhiro Takamine | Web: www.the-torigoe.co.jp
Pan de Smart is a new generation low carbohydrate ingredient mix mainly made of roasted fine wheat bran and wheat protein, which cuts 84% of non-fiber carbohydrate compared to wheat flour, and contains 10.4 times the dietary fiber and 9.5 times the magnesium of wheat flour. It can be used for any type of bread or cake without any wheat flour or starch. We have obtained U.S. & European patents in 2011 regarding Pan de smart, and we are now starting worldwide promotion.

Imuraya co., ltd
Booth #: 4529-r
Contact: Shin Imura | Web: www.imuraya.co.jp
Imuraya is a leading manufacturing company in Japan with over 115 years of history creating unique and healthy Japanese confectioneries. Imuraya's expertise with Azuki beans is embodied in its culture-blending innovations which are enjoyed throughout the world.

Kiuchi Brewery
Booth #: 4529-q
Contact: Toshiyuki Kiuchi | Web: http://kodawari.cc
Kiuchi Brewery was established in 1823 as a traditional Sake brewery in Ibaraki. Their reknown sake brand Kikusakari has been brewed with refined craftsmanship by Kiuchi family for generations. In Autumn 1996 Kiuchi started brewing Hitachino Nest Beer, a quality craft beer brewed using a combination of European brewing methods and the sake brewing techniques. Over the years, the brand has gained Japan and worldwide attention by winning awards at numerous world beer competitions. It's now one of the best selling Japanese craft beers in the world.

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