JETRO Launches Web site to Bring Japan to Financiers and Foodies Alike | Print |

New Web site bridges Japan and U.S. businesses through Trade, Food and Fashion

March 25, 2008 ( San Francisco) – The Japan External Trade Organization (JETRO) launches an online resource to connect Japanese culture, entertainment and business to the avid consumers and businesses in the United States. The new web site www.JETRO.org will feed the growing appetite of American consumers and businesses to understand and even partner with Japanese businesses. The non-profit business organization, JETRO, looks to serve as a connector between these two great nations and this new Web site will be a stopping point for many Americans.

“JETRO has always looked at itself as a bridge between Japanese and American companies, making communication and collaboration as seamless as possible. Now we have added a few lanes to our bridge, and want to bring together consumers across the Pacific to learn about Japanese food, entertainment, business and culture,” said Takayuki Watanabe, Public Relations & Marketing Director of JETRO San Francisco.

America’s interest in Japan spans far beyond an artistic and trend-oriented curiosity. American companies see Japan as a place for innovation and business development. As such, JETRO.org caters to entrepreneurs and business executives by offering the following featured business-related sections:

  • Take Your Business to Japan: Helps U.S. companies set up an office in Japan quickly and cost effectively by providing expertise on laws and regulations, market entry service resources, and industry connections.
  • Find a Business Partner: Helps U.S. companies partner with a Japanese company and provides information about upcoming trade shows, terms and conditions, and setting up appointments to discuss upcoming opportunities.
  • Meet with Japanese Ventures: Helps Japanese high tech venture companies enter the U.S market or partner with U.S. companies by opening a channel between American and Japanese technology industries.

There is a distinct aesthetic partnered with an unsurpassed attention to detail that defines the Japanese concept. This Japanese concepthas penetrated American pop culture, which is increasingly evident through food, music, animation, fashion, and contemporary design JETRO.org aims to bring Japan to consumers through the following featured sections:

  • Fashion: The latest fashion from the streets of Japan, plus an insider look into upcoming Japanese fashion shows
  • Food: The staple ingredients of Japanese cuisine with an in-depth look at authentic regional tastes along with recipes
  • Design: The characteristics of Japanese modern design and its influence on world markets
  • Entertainment: The latest fads from Japanese film, music, games, anime and manga, as well as feature commentary from sellers and distributors

About JETRO:
JETRO (Japan External Trade Organization) is government-affiliated organization that promotes mutual trade and investment between Japan and the rest of the world. Since 1958 JETRO has promoted the export of Japanese products overseas as well as encouraged the expansion of foreign businesses into Japan.

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