Case Studies

 
                     Product from domestic deal with Japanese Sumo
                     Association resulting from opening Japan office
 Click image to enlarge

Opportunities in Japan
CMI saw strong potential in Japan’s entertainment market, the second largest in the world after that of the United States.  Furthermore, the interest for U.S. and European entertainment in Japan and for Japanese entertainment in the United States creates a significant area of opportunity for their services.

CMI had long considered business in Japan as a necessity to the company’s global strategy.  “Without the Japanese office,” says Christopher Frey, a managing partner at CMI,   “we really wouldn’t have a full, complete company. It’s also potentially a gateway for expanding our business into other parts of Asia—China and Korea, most notably.”

Market Entry
Before forming their Japanese subsidiary CMI worked through a number of guarantors who assured CMI’s legitimacy to Japanese companies.  But as the company’s business grew, they were finding more and more Japanese companies who would only conduct business with companies who had a presence in Japan.  “It was pretty clear that we needed to set up a Japanese entity if we wanted to be expanding our business,” said Frey, “and that’s why we were attracted to JETRO to help us do that.”