Case Studies

February 2006 -- Ellacoya Networks provides broadband operators with an IP service management platform that enables operators to analyze and manage high-speed data traffic by application and by activity.  This platform provides a complete and scalable solution for building intelligent broadband networks and ways to deliver new, revenue-generating services including VoIP, IPTV, and more.

Opportunities in Japan
Japan’s 10 million ADSL (asymmetric digital subscriber line) subscribers, 1 million FTTH (fiber to the home) subscribers, and 30 million FTTH subscribers planned for 2010 led Ellacoya Networks to open an office in Japan.  The Japanese Internet access market has been growing at an average rate over 25% each year since 2000 to reach a value of $8.5 billion in 2004. 

This market runs on what Mark Wilson, president of Ellacoya Networks KK, calls ‘one of the most advanced broadband infrastructures in the world.’  “We expect Japan to be at the forefront of innovation both in wired and wireless telecommunication services,” said Wilson.

Market Entry
Ellacoya Networks’ goals for Japan were to establish Japan as the headquarters for the company’s Asia Pacific region and to further its penetration into Japan within both ADSL and CATV (cable TV) service providers.  “Japan would serve as a reference-able market for further expansion into other countries in the region,” said Wilson.

Wilson began talking with JETRO representatives for help establishing the Japan office in January 2004.  He received an overview of the office setup process and estimated costs for different operation types from JETRO’s business case outline.  In June 2004, Wilson relocated to Japan and used the free temporary office space at JETRO’s Invest Japan Business Support Center (IBSC) for two months as an operations hub to handle day-to-day business.  Ellacoya Networks KK was registered at the end of July 2004.