Case Studies

March 2005 -- AnalogicTech is a fabless semiconductor company headquartered in Sunnyvale, CA specializing in the design, manufacture, and sales of power management semiconductors for portable products including cell phones, MP3 players, digital cameras, and PDAs.

Opportunities in Japan
Business in Japan is a logical match for AnalogicTech;  Japanese companies are among the world leaders in their target markets. With a large domestic market and access to worldwide sales channels, business with Japan makes sense for AnalogicTech.

Market Entry
Working closely with first-tier Japanese companies necessitated a full-time, permanent presence in Japan to be taken seriously as a partner. JETRO provided valuable consulting services, helping AnalogicTech understand the process of establishing a subisidary kabushiki kaisha (KK) and facilitating introductions to key contacts in legal and accounting services. JETRO also consulted AnalogicTech on local business practices, ensuring that AnalogicTech was prepared to succeed in Japan.

Results and Outlook
AnalogicTech has become a recognized technology leader and a valued supplier in Japan. The company has numerous Japanese customers, including one of the world’s largest cell phone manufacturers. Going forward, AnalogicTech plans to continue working with JETRO to increase contacts, build relationships, and continue expanding even further. The Japanese market has been very receptive to some of AnalogicTech’s newest products, and with Japanese technology constantly advancing, this trend is sure to continue.

For more information about JETRO’s free services or to learn more about opportunities for your company in the Japanese market, contact a JETRO advisor.