Case Studies

March 2005

Opportunities in Japan
Marathon Technologies Corporation is the leading provider of fault and disaster tolerant solutions for entry to mid-level Intel servers running standard Microsoft applications. Japan’s IT-savvy culture, early adoption of new technologies, and unyielding demand for reliable, available solutions made it a natural market for Marathon.

Market Entry
As Japan was an obvious market for Marathon, the company found it absolutely necessary to put a dedicated physical presence in Japan, in support of it’s prospects, end-users, and partners. JETRO helped Marathon, an entrepreneurial company with limited resources, take full advantage of it’s opportunities in Japan. The company needed help in placing a manager in Japan, setting up an office, and going through the administrative logistics. JETRO made that process very easy.

Results and Outlook
Business in Japan is an important part of Marathon’s future. Marathon will continue to rely on JETRO, to help them find new partners, and build relationships with Japanese companies. Marathon is also discussing joint ventures with Japanese partners, and also considering co-developing new products with Japanese companies. Japan’s fast-paced adoption of new technology also forces Marathon to innovate, giving the company a competitive edge globally.

For more information about JETRO’s free services or to learn more about opportunities for your company in the Japanese market, contact a JETRO advisor.