Call for Information at Worlds of Flavor 2012

Call for Information for Japanese Green Tea Pamphlet to be Distributed at Worlds of Flavor 2012

To view the information below in Japanese, click here.

JETRO will be participating in the international food conference Worlds of Flavor 2012, held in the Napa Valley. We will be holding a seminar and tasting for the attending food industry and food media professionals designed to deepen the appreciation of Japanese tea and increase its export potential. Along with this seminar we will be preparing a pamphlet to introduce Japanese tea. In order to list sources where our customers may purchase tea, we are soliciting company information from tea suppliers located in the U.S.

1. JETRO Event Participation Outline
   
   Summary: We will hold a seminar and demonstration on Japanese tea at the Culinary Institute's Worlds of Flavor conference. By explaining the history, service, and culinary uses of tea to culinary professionals in the U.S. we hope to support the expansion of the U.S. market for Japanese tea, to strengthen the Japanese tea brand and ultimately boost exports of Japanese tea.
   
   Date and Time: November 1^st - 3^rd, 2012
   
   Location: The Culinary Institute of America at Greystone Contents: Sencha, Genmaicha, Hojicha and Matcha featured.
   
   "Japanese Green Tea: Cooking & Sipping with Modern Flavors, from South Asia to the Western Mediterranean"
   
   History, varieties, growing regions and preparation of Japanese teas.
   
   Demonstration of dishes prepared using Japanese tea (including dessert) and other dishes paired with Japanese tea.
   
   * 2 famous chefs (Jehangir Mehta and George Mendes) will present.
   
   * Expected attendance for the conference is 800 people, and the seminar will hold roughly 40 participants.
   
   * In addition to the seminar, we will serve matcha and distribute pamphlets to the general audience, at a break or breakfast time TBD.
   
2. Outline for pamphlet information
   
   Contents: History of green tea, varieties, preparation, sources to buy Japanese tea in the U.S.
   
   Applicable Companies: Any companies in the U.S. carrying Japanese tea, as specified above
   
   Required Information: Company name, telephone number, URL, email address, main products (including place of origin), image files
   
   Cost: No cost
   
3. Inquiries
   
   JETRO Los Angeles (attn: Kris Miller)
   (213)624-8855 ext. 119 | kristoffer_miller@jetro.go.jp
   
   Deadline: September 21^st (Friday)