JETRO Newsletter
JETRO Event Calendar
March 21,2013

Japanese Game Collection at Game Connection 2013

 Game trailers from all of the Japanese game developers that will be taking part of JETRO's Business Matching at Game Connection America 2013. For more info and to meet these developers at Game Connection 2013, contact sfc-info@jetro.go.jp.
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March 06,2013

dango Inc. Game Collection at Game Connection 2013

 Recent works by dango Inc. (A JETRO Game Connection 2013 Exhibitor). For more info and to meet dango Inc. at Game Connection 2013, contact sfc-info@jetro.go.jp.
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March 05,2013

Vanguard CO., LTD. Game Collection at Game Connection 2013

 Recent works by Vanguard CO., LTD. (A JETRO Game Connection 2013 Exhibitor). For more info and to meet Vanguard CO., LTD. at Game Connection 2013, contact sfc-info@jetro.go.jp.
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Check out our new Board on Pinterest for the lineup of Japanese Films at the American Film Market 2012! http://t.co/xQsdPiUZ @AFMOfficial
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JETRO announces Japanese Film Lineup for the 2012 American Film Market http://t.co/cjlldhNc @AFMOfficial
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JETRO conducted a survey in March 2011 to ascertain the views of U.S. teenagers regarding anime and manga content. Out of 105 male and 95...
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Haruki Murakami's "Norwegian Wood" Launched in the U.S. Starting in January 2012 #japanesefilm
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MEAT OR DIE(YANS! GANS!)

 

More will be available soon.

 
Anime and Manga (the Japanese word for comics) have long been popular in Japanese culture, but only in the last ten years have they established a wide audience outside of Japan as readers and viewers have been attracted to these two unique Japanese artforms. In fact, combined anime and manga sales in the U.S. have been calculated in 2010 to be over $400 million. As consumer preferences shift and new technology greatly impacts the distribution of content, JETRO will keep you informed of the latest developments and trends in this fast changing market.

Contact Us for more information on acquiring Japanese Anime & Manga.

Anime-Manga

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Japanese Anime-Manga Headlines

JETRO's 2011 Anime/Manga Consumer Survey
JETRO conducted a survey in March 2011 to ascertain the views of U.S. teenagers regarding anime and manga content. Two hundred high school students in California completed the survey. Out of 105 male and 95 female students, covering a wide range of ethnicities (White, Asian, African American, Hispanic and others), 42% of respondents had never watched anime before while 58% had. Within the 58% group that had viewed anime, 38.8% usually watch anime for less than an hour weekly, 19% watch anime for 1 to 2 hours weekly, 23.3% watch anime for more than 3 hrs weekly, and 1.7% didn't respond.

43% of the anime viewers answered that they view anime on an illegal internet streaming site, 34% answered TV, 12% answered DVD, 7% answered legal internet sites with fees, 2% answered VHS and 2% answered "other." There were no blu-ray viewers. 72% of the anime viewers answered that they will not pay for anime, 9% answered that they will pay if less than $5 per anime, 7% answered $5 to $10, 2% answered $10 to $15, 3% answered $15 to 20, 4% answered more than $20.

Meanwhile, out of the same survey participants, 67% had never read manga, 33% had. Of these readers, 63.6% reads manga for less than an hour weekly, 12.1% read from 1 to 2 hrs weekly, 9.1% reads 2 to 3hrs weekly, 12.1% reads for more than 3 hrs, and 3% didn't respond.

An interesting aspect of this survey is that, unlike anime where many viewed it for free via illegal streaming sites, 46% of the manga readers actually purchased (at least once) manga books, 38% viewed it on the internet, 15% read manga via magazines, and 1% answered "other." 45% responded that they will not pay for manga, 17% answered they are willing to pay as long as it is under $5, 20% answered $5 to $10, 9% answered $10 to $15, 8% answered more than $20, and 1% did not respond.

30.8% of these participants answered that they gather their anime/manga info through friends and family. Here are some of the sources named by 24.8% of the participants who answered that they gather their information from websites including social networking sites and website ads: AnimeCrazy.net, AnimeFreak, YouTube, One Marger, Deviant Art, Facebook, MangaFox.com, DannyCho.com, Manga Fox, MangaStream, Narutoshippuden.com.

For more info, click here

What is Japanese Anime-Manga?

By Adam Zehner
Provocative entertainment, cultural bridges, and unique lenses through which to view Japanese culture: Anime and manga are, indeed, fascinating creative outlets and important cultural exports for Japan. Read more >

Anime Lineup

Watch trailers and get connected with Japanese Anime distributors.
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