About Us

The Japan External Trade Organization (JETRO) is a non-profit government related organization that promotes trade and investment between Japan and the rest of the world. Our six U.S. branches located in Atlanta, Chicago, Houston, Los Angeles, New York and San Francisco serve the following four main objectives.

Help U.S. companies establish a Japan office

JETRO provides free market entry information and support to U.S. businesses looking to successfully enter and expand in the Japanese market. Because JETRO is an independent agency of the Japanese government, we are able to provide many of our services for free, including market information, temporary office space, and business partner matching, each designed to encourage thriving relationships between American companies and Japan.

JETRO strives to provide the best support in helping companies take their business to Japan. Our core competencies lie in the areas where U.S. companies have the most opportunities for success in the Japanese market. These areas are the high-technology sectors of Information and Communications Technology (ICT), healthcare, automotive and manufacturing, and services industries.

Learn more about how JETRO's no-cost services can help your company in Japan.

Help U.S. companies find Japanese business partners

When expanding business to Japan, companies often begin with a Japanese partner who knows the market, has a developed network and understands the business environment. JETRO provides U.S. companies with opportunities to meet potential Japanese partners through business matching programs at major trade shows.

Learn more about JETRO Business Matching Programs.

Connect U.S. investors with cutting edge Japanese technology ventures

JETRO connects U.S. investors, entrepreneurs and dealmakers with cutting edge Japanese technology ventures seeking to accelerate their growth in the U.S. In addition to our six branch offices, in 2000 JETRO established a Business Innovation Center (BIC) in San Jose, CA. The BIC provides direct support to Japanese technology ventures looking to build their presence and grow their business in Silicon Valley. Since the launch of the BIC, JETRO has expanded its venture incubation program to several key technology markets across the United States through partnerships with independent technology incubation programs.

Learn more about how you could work with Japanese start-ups and SMEs in the U.S.

Showcase premium Japanese goods

For companies looking to expand or differentiate their product offering, JETRO showcases goods that are uniquely Japanese. Companies can find products of the highest quality, design, creativity and manufacturing, as well as trends, in the following industries:

• Food
• Fashion
• Design, including industrial products and regional traditional arts & crafts
• Entertainment, including film, anime, manga and gaming

Learn more about how you could import Japanese products and technology.

JETRO San Francisco is a "foreign agent" registered at the U.S. Department of Justice pursuant to the Foreign Agents Registration Act, as amended("FARA"). This material is distributed by JETRO San Francisco on behalf of Japan External Trade Organization (JETRO) headquartered in Tokyo, Japan. Additional information about JETRO San Francisco is available at the Department of Justice, Washington, D.C.