The Japan External Trade Organization (JETRO) is a B2B non-profit organization that works to promote mutual trade and investment between Japan and the world. JETRO is funded by the Japanese government for the purpose of trade promotion.
Originally established in 1958 to promote Japanese exports abroad, JETRO's core focus in the 21st century has shifted to promoting foreign direct investment into Japan and helping small to medium-sized Japanese firms maximize their global export potential. JETRO is organized and managed by Ministry of Economy, Trade and Industry (METI), a ministry of the Japanese Government that focuses on economic & industrial development through innovation, technology, and foreign investment. JETRO currently maintains 73 offices overseas and 46 offices in Japan, including the Tokyo and Osaka headquarters.